In 2013, Washoku (Japanese cuisine), which has developed through the sensibility of the Japanese, was added to the UNESCO intangible cultural heritage list, which increased expectations about Japanese food booms around the world.
In 2016, over 20 million people visited Japan which is a record high for the country. Japan remains one of the most attractive travel destinations in the world offering “Cool Japan, fusion with tradition”. Of course “Japanese food" is one of the most attraction, too.

Japan has four distinctive seasons. Since the country is stretched out from north to south, a variety of ingredients and dishes are found in different parts of the country, which is blessed with seasonal seafood as well as wild vegetables, fruit and other agricultural produce. Japanese people have appreciated and showed respect for such blessings from nature since ancient times while making seasonal dishes.

Finally, MAFF collaborated on a song with virtual singer HATSUNE MIKU, who is one of the most prominent icons of Japanese pop music. Watch the music video below to see her travel across Japan and introduce you to some of its most beautiful spots, while enjoying Japanese specialties. Also, don't miss her original "OISHII" dance!

Illustration by KEI © Crypton Future Media, INC. www.piapro.net

illustrarion by YKBX © Crypton Future Media, INC. www.piapro.net

[Cast]

Hatsune Miku

[Creative Director / Movie Director]

YKBX

[Sound]

Lyrics: Mio Aoyama
Music: Junichi OGURO
Arrangement: Junichi OGURO, BIGHEAD
Hatsune Miku’s Vocaloid program by BIGHEAD

[Movie]

Assistant Director: Ryo Morita
Assistant Producer: Yosuke Miyata
Manager: Sakiko Yasue
Digital Artist: Ryuichi Snow
Sachiko Kondo
Yuka Ota
Takashi Kawamura
Azusa Kishida
Yumiko Takahashi
Landscape Painter:Makiko Kosukegawa
Nagel Coralie
Graphics Elements:Seiichi Horie
Illustrator:Ayumi Aoki
Illustration Coordinator:Takuya Sakamoto
Lead Compositor:Takuya Yokoyama
Compositor:Akira Nakashizuka
Teppei Koseki
Tsubasa Hamaguchi
Choreographer:MAME
Motion Capture:Joji Hayashi
Motion Actress:Arisa Noto
Casting Coordinator:Nami Harada
Animation Producer:Akiko Isobe
Producer: Tomoyuki Ashinuma
Nobuhiko Fujimori
Executive Producer: Minoru Masuya
Hiroyuki Ishihara
Juichiro Suzuki
Norihito Sazuka
Kazuhiro Shimane

“OISHII” TRIP
Behind the Scenes

Chop, Boil, Grill and Voilà!
Discover the details of “OISHII” TRIP music video. Several Japanese ingredients were used to create the “OISHII” sounds♪ Check the video to see what were them!

Post your “OISHII” on Instagram!
#oishiitrip

The production team members consider the charming motion pause when you eat “OISHII” foods. The Japanese cuisine offers a great variety of dishes and regional specialties. Please let us know your Japanese food experience with your “OISHII” motion pause!

Lyrics

■Japanese

(O・I・SHI・I・NE)
あっちこっちあっちこっち! DAN-GAN! GAN!GAN!
ME・SHI・A・GA・RE!!
(O・I・SHI・I・NE)
あっちこっちそっちどっち! DAN-GAN! GAN!GAN!
ME・SHI・A・GA・RE!!

「いくよー!!」

五穀豊穣 美酒佳肴(びしゅかこう)
北海道にエビバデ集合
真夏にとろける特大どうだい?
爆ぜろ 花火に海扇(ほたてがい)

東北みちのく 収穫 胸熱
秋の味覚は 真っ赤っ赤
芳醇 清純 心はドッキュン
リンゴの宝石 濃厚KISS

山陰山陽 中国地方に
舞い降る紅葉 意気揚々
鶴・菊・孔雀に フグ刺し盛り盛り
テッポウぽんでポン酢DEゴー

フレフレ雪々 百味飲食(ひゃくみのおんじき)
活き活きカニカニ おみ足Cut Knee Cut Knee
猛る北陸 百万石の
ズワイズワイの蟹祭り

カニ カニ カニ カニ
Cut Knee Cut Knee Cut Knee Cut Knee
Party Party カニカニ
食べようよ!

OISHII(はい!) OISHII(はい!) OISHII(はい!)
カニカニカニ
OISHII(はい!) OISHII(はい!) OISHII(はい!)
もぐもぐもぐ
メCOOLメグルメ 召し上がれ!

Trip

阿蘇の大地はNon地味Baby
喰えよ喰えよの太牢滋味(たいろうのじみ)
冬こそすき焼き 牛々春菊
ネギにきのこに運動会

春待つ伊予島夢宵桜
聴こえる漁師のえんやこら
四国のブリしゃぶ ぷりぷりブリしゃぶ
恋し季節はいつ到来?

前途洋々 老若男女
江戸に集まりゃ意気投合
世の中 色づきゃ 苺の夢か
みんなで恋すりゃええじゃないか

天下の食堂 関西最高
たらふく喰ったら 和菓子で一服
餅菓子 羊羹 最中に落雁
お茶飲みわちゃちゃで ごちそーさん!

ブリブリ ブリブリ
プリプリ ブリブリ
Party Party カニカニ
食べようよ!

OISHII(はい!) OISHII(はい!) OISHII(はい!)
ブリブリブリ
OISHII(はい!) OISHII(はい!) OISHII(はい!)
もぐもぐもぐ
ME・SHI・A・GA・RE!!

OISHII(はい!) OISHII(はい!) OISHII(はい!)
ブリブリブリ
OISHII(はい!) OISHII(はい!) OISHII(はい!)
もぐもぐもぐ
メCOOLメグルメ 召し上がれ!

「まったねー!!」

■Romanization of Japanese

(O・I・SHI・I・NE)
Acchi Kocchi Acchi Kocchi! DAN-GAN! GAN! GAN!
ME・SHI・A・GA・RE!!
(O・I・SHI・I・NE)
Acchi Kocchi Socchi Docchi! DAN-GAN! GAN! GAN!
ME・SHI・A・GA・RE!!

“Ikuyo-!!”

Gokoku houjou, Bishu kakou
Hokkaido ni ebibady shugou
Manatsu ni torokeru tokudai doudai?
Mazero hanabi ni hotategai

Tohoku michinoku shukaku muneatsu
Akino mikaku wa makkakka
Houjun seijun kokoro wa dokkyun
Ringo no houseki noukou kiss

Sanin Sanyou Chugoku chihou ni
Maioru kouyou iki youyou
Tsuru, Kiku, Kujaku ni Fugusashi mori mori
Teppou pon pon ponzu de go

Fure Fure yuki yuki hyakumi no on jiki
Iki Iki kani kani aoi ashi Cut Knee Cut Knee
Takeru hokuriku hyakubangoku no
Zuwai zuwai no kani matsuri

Kani Kani Kani Kani
Cut Knee Cut Knee Cut Knee Cut Knee
Party Party Kani Kani
Tabeyou Yo!

OISHII (Hi!) OISHII (Hi!) OISHII (Hi!)
Kani kani kani
OISHII (Hi!) OISHII (Hi!) OISHII (Hi!)
Mogu mogu mogu
Me Cool me gurume meshiagare!

TRIP

Aso no daichi ha non jimi baby
Kueyo Kueyo no tairou no jimi
Fuyu koso sukiyaki gyu gyu shungiku
Negi ni kinoko ni Undoukai

Haru matsu Iyo shima yumeyoi zakura
Kikoeru ryousi no ennyakora
Shikoku no buri shabu puri puri buri shabu
Koishi kisetsu ha itsu tourai?

Zento youyou Rounyaku nannyo
Edo ni atsuma rya ikitougou
Yononaka irozukya ichigo no yume ka
Minna de koi surya ee janaika

Tenka no shokudou Kansai saikou
Tarafuku kuttara wagashi de ippuku
Mochi gashi Youkan Monaka ni Rakugan
Ocha nomi wachacha de gochisou san!

Buri Buri Buri Buri
Puri Puri Buri Buri
Party Party Kani Kani
Tabeyou Yo!

OISHII (Hi!) OISHII (Hi!) OISHII (Hi!)
Buri Buri Buri
OISHII (Hi!) OISHII (Hi!) OISHII (Hi!)
Mogu Mogu Mogu
Meshiagare!

OISHII (Hi!) OISHII (Hi!) OISHII (Hi!)
Buri Buri Buri
OISHII (Hi!) OISHII (Hi!) OISHII (Hi!)
Mogu Mogu Mogu
Me Cool me gurume meshiagare!

“Matta ne-!”

■English meaning

(Isn’t it tasty?)
That way, this way! It's a whirlwind tour!
Bon appétit!!
(Isn’t it tasty?)
That way, this way, your way, which way! It's a whirlwind tour!
Bon appétit!!

“Let’s go!”

A bumper crop, fine sake and prized delicacies
Everybody gather at Hokkaido
How’s big scallops in midsummer?
Enjoy mixing fireworks and scallops!

In Tohoku Michinoku, autumn harvest fraught with great emotion
The taste of autumn is bright red,
It's rich and pure like a heart
Apples shine like jewelry. Passionate kiss

In Sanin, Sanyo, Chugoku region,
Beautiful autumn leaves uplift the spirit 
Cranes, chrysanthemums, peacocks and blowfish sashimi
Have them with some ponzu vinegar.

Hooray, hooray! Snow season! We’re dying to eat seasona food!
Fresh and fancy crab legs. Cut knee Cut knee
In Hokuriku region,
Join us at the Cold Crab Feast

Crabs Crabs Crabs Crabs
Cut knee Cut knee Cut knee Cut knee
Party Party, Crabs Crabs
Let's eat!

OISHII (Hi !) OISHII (Hi !) OISHII (Hi !)
Crabs Crabs Crabs
OISHII (Hi !) OISHII (Hi !) OISHII (Hi !)
Nom nom nom
Razzle Dazzle Delicious Gourmet!

TRIP

The soil of Aso is fertile
Eat meat and live the "Life of Gratitude"
Winter is best for Sukiyaki beef with chrysanthemum
Green onions jumping and mushrooms running like a sports day

We're waiting to sit under the cherry trees in Iyo-shima
Heave-ho! Fisherman’s song is in the air
Shikoku’s buri-shabu, PURI PURI Buri-shabu (yellowtail shabu-shabu)
Everything comes to those who wait

With a joyful future, young and old, men and women
Meet in Edo (Tokyo), clicking in our hearts
The city will be bustling and prosperous. People's dreams of strawberries.
We'll all fall in love! It's great!

The kitchen of the nation, Kansai is great
After your stomach's full, have a cup of green tea and wagashi ,
Mochi, Youkan, Monaka, and Rakugan.
Finished drinking tea? Say Gochiso-san!

Yellowtail Yellowtail Yellowtail Yellowtail
Puri Puri Yellowtail Yellowtail
Party Party Crabs Crabs
Let's eat!

OISHII (Hi !) OISHII (Hi !) OISHII (Hi !)
Yellowtail Yellowtail Yellowtail
OISHII (Hi !) OISHII (Hi !) OISHII (Hi !)
Nom nom nom
Bon appétit!!

OISHII (Hi !) OISHII (Hi !) OISHII (Hi !)
Yellowtail Yellowtail Yellowtail
OISHII (Hi !) OISHII (Hi !) OISHII (Hi !)
Nom nom nom
Razzle Dazzle Delicious Gourmet!

“See you again!”

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