TokachiHokkaido
Ichinoseki & HiraizumiIwate
TsuruokaYamagata
Maze, GeroGifu
Nishi-AwaTokushima

Explore Regional Flavors

A trip through the traditional tastes and sights of Japan

Japan is home to a great deal of undiscovered beautiful scenery woven from the four seasons, and diverse cuisines developed through local environments and passed down through the ages.
Many of these can only be experienced by actually visiting these areas.
The Ministry of Agriculture, Forestry, and Fisheries has certified these regions in which you can enjoy wonderful cuisine as "Savor Japan" regions.
This site provides videos full of information to assist with trips to "Savor Japan" certified regions.

What is "Savor Japan"?

Tokachi / Hokkaido

The legacy of the land and the frontier spirit

Watch Movie

Ichinoseki & Hiraizumi / Iwate

400 years of mochi culture

Watch Movie

Maze, Gero / Gifu

The riverside village blessed with having nothing

Watch Movie

Tsuruoka / Yamagata

A timeless gastronomical utopia

Watch Movie

Nishi-Awa / Tokushima

A thousand years, a hidden hamlet

Watch Movie
  • EXPLORE REGIONAL FLAVORS

    Japan is home to a great deal of undiscovered beautiful scenery woven from the four seasons, and diverse cuisines developed through local environments and passed down through the ages. Many of these can only be experienced by actually visiting these areas. The Ministry of Agriculture, Forestry, and Fisheries has certified these regions in which you can enjoy wonderful cuisine as "Savor Japan" regions. This site provides videos full of information to assist with trips to "Savor Japan" certified regions.

    “OISHII”TRIP

    “OISHIII(美味しい)” translates to delicious or tasty and is the most common word to describe deliciousness in Japanese. HATSUNE MIKU, one of the world's most famous virtual pop star is collaborating with MAFF on a song for “OISHII” to the world. She will lead you to the attractive spot in Japan and Enjoy “OISHII” food.

    MAFF × Chobit Dukan
    JAS and Organic JAS Original Characters Debuted!

    JAS, Japanese Agricultural Standards, ensure the qualities of the products, materials, production methods and so on. For this reason, products with JAS marks help you to make a good choice! When you want organic products, choose the one with the Organic JAS marks!

  • Sushi and Beyond Special Sauce

    “Sushi and Beyond” is an animated series based on the bestselling book “Sushi and Beyond”. In 2009, food writer Michael Booth and his family set off for an extended stay in Japan to discover whether a Westerner could truly begin to understand the culture, myths and desires behind Japanese food. Booth’s book about their fascinating and funny journey through food-obsessed Japan, has turned into a 24-part animated series in 2015. This two Special Sauce episodes, “An English Family Eats the Spring” and “The Heart of a Sushi Chef”, joined in 2016 to explore more the diversity of Japanese foods! Roll around Japan in a new way with them!

    Secrets behind Japan's Water The Root of Japanese Cuisine

    Living in a country blessed with four seasons and an abundance from the sea and soil,the Japanese people have always deeply valued nature and have developed a distinctive culture and lifestyle.One of the most prized aspects of this culture is Washoku (Japanese cuisine).

    MOSHI MOSHI NIPPON TV

    Here at Moshi Moshi Nippon, chief editor Kyary Pamyu Pamyu is always looking for the hottest Japanese news to send out to the world.The headlines she's looking for are all about the wonderful aspects of Japan!

  • Japanese cuisine this is it

    Living in a country blessed with four seasons and an abundance from the sea and soil,the Japanese people have always deeply valued nature and have developed a distinctive culture and lifestyle.One of the most prized aspects of this culture is Washoku (Japanese cuisine).